Magento2 and WordPress are the top internet giants. One is backed with eCommerce functionalities, and another one lets you create websites and blogs. Magento enables you to control your online store’s look, functionality, and content. 

To leverage the benefits of both platforms together in your eCommerce site, it is now possible to integrate both platforms. From improving the overall customer experience, this integration naturally allows you to boost your online business to greater heights. 

However, being a complex task to perform, there is a need to hire an eCommerce development company. But before hiring the company, let’s see the concrete benefits of this integration. 

Why is it Necessary to Integrate Two Platforms?

Some of the reasons that show why integrating two platforms is beneficial for a business owner are given below –

• This integration gives you access to both Magento and WordPress themes. Thus, there will be more customization possibilities.

• Integrating a WordPress blog helps interact with users and gives additional information on the products. It leads to more customer engagement.

• You will undoubtedly leverage the features and components of both platforms, including cart data, static blocks, navigation menus, and others.

• You will have better SEO across eCommerce products that help drive stronger traffic to your business.

Before delving deeper into the blog post, let’s first understand why you should consider WordPress and Magento2 for integration.

Benefits of WordPress

• WordPress is flexible to create any type of web solution with ease.
• This CMS platform eliminates the need to build a site from scratch as it grows with the rising needs of your business.
• WordPress is constantly updated weekly by its community to maximize or minimize its features. This makes the platform secure from vulnerabilities.
• The content of WP sites is easier to index and manage. It offers various SEO plugins helpful to rank your site higher in SERPs.
• This CMS platform comes with a lot of customizable themes and plugins helpful in custom WordPress development.

Benefits of Magento2

• There are multiple payment alternatives.
• It offers third-party integration. 
• Magento will be the clear winner in terms of reducing page loading times, query processing, and performing other static operations.
• Magento supports a lot of international currencies that can help you operate the store worldwide.
• This secure eCommerce platform can help you protect the site from unexpected breaches.

Advantages of Integrating a WordPress Blog With Magento 2

A Blog to Cart Functionality

It means transforming readers into buyers with WordPress content. Let’s understand it with an example. Suppose a customer reads your WP blog and wants to purchase your product and service; this feature will direct them from the blog page to your online store’s checkout page. It will help you enhance the conversion rate of your eCommerce website.

More Customization Possibilities

Every business must have a website to represent its unique selling point and attract the target audience. Integrating the Magento2 store with the WordPress blog gives access to both platforms’ themes, leading to more customization possibilities. As every business has different standards and requirements, this integration will help them to cater to their specific needs.

Increased Traffic

A Magento store connected with WordPress will have the possibility of using SEO techniques of WordPress. An SEO-optimized eCommerce solution will undoubtedly gain more user impressions. 

So, from driving quality traffic to the site, this will help gain extensive customer interactions. Thus, to increase your online store ranking in SERPs, you can partner with an eCommerce development company to seamlessly integrate both platforms.

eCommerce Capabilities

Magento2 and WordPress come with the best eCommerce features to develop a top-notch online store. From one-click payments and paid subscriptions to developing a customizable eCommerce website, you will have everything with Magento2.

Magento’s eCommerce features include catalog management, a shopping cart, a sales reporting tool, multi-store management, mobile commerce, and others. Using such features together will let a business owner develop a feature-rich online store for their business.

Read More – How to Select the Right PWA Development Partner

Magento2 vs WordPress: A Slight Comparison

Both platforms have different sets of features that cater to varied customer needs. Regarding eCommerce features and security, Magento wins, whereas WordPress gets the space in terms of simplicity, plugins, and themes.

Let’s start comparing both internet giants based on some crucial factors.

Security Features

If we discuss the security features of both platforms, here, both are the winners. Magento rolls out security updates to protect the site from different security issues. There is a wide variety of plugins and extensions to enhance your site protection. 

Conversely, like Magento, WordPress releases security updates to patch security loopholes. Moreover, with a WordPress development company, you can use secure plugins and themes to develop a secure eCommerce website for your business.

SEO Features

Magento is an SEO-friendly platform that lets you change meta keywords, product descriptions, snippets, and meta descriptions. Additional features like no-follow links, and Google sitemap, help search engines crawl your site faster. 

In contrast, WordPress lets you optimize permalink structures and set metadata for pages and posts. Moreover, WordPress SEO plugins like Yoast SEO and WP rocket can help you bring your eCommerce web solution into the limelight.

Pricing

Another essential factor is discussing the cost of using both platforms. Being an open-source platform, you can freely use Magento to develop eCommerce sites. However, there will be additional costs, like domain name, hosting, and plugins, for incorporating extra functionalities. In addition, Magento is available in different pricing plans that you can opt for according to your needs.

In contrast, WordPress is also free to use, but like Magento2, there is also an additional cost for a domain name, security, hosting, WordPress development company charges, and others. So, it is not easy to predict the average cost of developing a website with Magento2 or WordPress.

Content Management and Marketing 

Here, WordPress is the winner. WordPress is a CMS platform initially started as a blogging platform. But it has evolved a lot and can now be used to develop any kind of web solution. Whereas in Magento2, there is no such in-built feature. You will be required to use a custom extension to support blogging.

Easy to Use

No doubt, WordPress is an easy-to-use platform than Magento. It was made to be accessible for both developers and beginners alike. WordPress allows you to start small and grow huge. Its intuitive dashboard makes it easier for anyone to set up an online store, add a blog, install a theme, or manage website pages.

On the other hand, Magento is geared toward professional developers or large businesses. You will have to be more technical or hire a professional Magento development company to use this platform for your online store development.

So, there were some distinguishing factors between both platforms. All in all, Magento is best for creating large eCommerce stores. Whereas WordPress is a good fit for content-driven web solutions.

Integrating both platforms together lets a business owner leverage the benefits of both platforms. If something is missing in one platform, another one can fill that void. For instance, Magento is not for content management and marketing; WordPress can be used here.

Conclusion

Now, we have reached the end of the blog post. Apart from discussing the benefits of integrating the WordPress blog with the Magento 2 store, the post has also covered the necessity of making this integration and a slight comparison between Magento2 and WordPress.

Being a challenging task to perform, integrating one platform into another requires technical assistance. So, you can leverage the eCommerce website development services to leverage the capabilities of both platforms. 

Adam Parker is a web developer at HTMLPanda, a prominent eCommerce development company. He is passionate about learning new technologies and loves to share them. He shares his knowledge by writing articles and blogs on technical topics in his free time.